Texas House opens the Global Innovation Rodeo with a performance from Mariachi Nueva Generación, the award-winning mariachi ensemble from Texas State University.
Known for their precision, energy, and deep respect for the traditions of mariachi, Mariachi Nueva Generación brings together talented student musicians who represent the next generation of cultural ambassadors for Texas. Their performances blend classic mariachi repertoire with contemporary arrangements, showcasing the richness and vitality of Mexican and Texan musical heritage.
This special SXSW performance is more than a concert—it’s a cultural welcome to Austin. As innovators, founders, and global leaders gather at Texas House, Mariachi Nueva Generación sets the tone with a powerful reminder that Texas innovation is rooted in culture, community, and shared experience.
