At Texas House, we believe great ideas deserve the right space and place to grow. That’s the spirit behind our new campaign: Come and Make It—a call to action for entrepreneurs, artists, builders, and business leaders across the globe to look at Texas as the most dynamic place to create, scale, build, and lead.
This isn’t just branding. It’s a reflection of a reality that gets stronger by the year.
Texas has long been a symbol of big thinking and frontier spirit. Today, that legacy has taken root in a powerful new way: as one of the most attractive economic engines in the world. And the numbers tell the story:
These headlines are just the tip of the iceberg. Beneath the numbers is a state where business is embraced, innovation is celebrated, and growth is a way of life.
That’s the heart of the Come and Make It message. Whether you’re:
There is no better place to build than in Texas.
Texas is more than oil and cattle, though we’ve still got plenty of both. It’s an international hub for advanced manufacturing, sustainable energy, logistics, defense tech, creative media, and biomedical innovation, conservation, and much more. It’s home to 50+ Fortune 500 companies, five of the country’s largest metro areas, and a booming startup scene that rivals coastal tech hubs.
And Texas has something most places don’t: a culture that says "go for it." Whether you're an international investor or a garage-stage innovator, Texas meets ambition with opportunity.
Texas sits at the center of North America, bordering Mexico (the U.S.’s largest trading partner) and positioned between both coasts. That makes it a natural logistics and supply chain hub, with deepwater ports, Class I railroads, and major international airports supporting global commerce.
Low taxes, light regulations, and pro-growth policies make it easier to start and grow a business in Texas. There's no personal income tax, and corporate-friendly policy consistently ranks Texas at the top for business climate.
But the X-factor is culture. Texans think big, move fast, and welcome new players to the table. Whether you were born here or arrived yesterday, if you have a vision and a work ethic, Texas will meet you halfway.
We’re bringing a delegation of Texas leaders to share the stories of what’s being made - and what’s possible - in Texas. From panels on AI and trade to a showcase of Texas BBQ and fashion, our one-day activation in London is just the beginning.
But this campaign doesn’t stop at SXSW London. It’s part of a broader effort to unite the voices of economic development organizations, chambers of commerce, policymakers, and business leaders who are ready to tell the world: If you want to make something big, come and make it in Texas.
We’re calling on economic development corporations, chambers of commerce, and growth-focused Texas organizations to join us in amplifying the Come and Make It message.
Whether you represent a metro area or a rural region, a global brand or a small-town startup accelerator, your story is part of the Texas story. And now is the time to tell it, loudly and proudly, on the global stage.
Together, we can showcase the full breadth of what Texas has to offer and ensure that decision-makers around the world know: when it comes to business, innovation, and creativity, Texas is where it happens.
To learn more about joining the campaign or becoming a partner, contact our VP of Partnerships at marisa@texashouse.org
Let’s build the future - right here in Texas.
