Texas is more than a place—it’s a global brand. In this fireside chat, Will Herrmann, founder of Texas House, sits down with Joe Walters, the creative force behind Texas Joe’s BBQ in London, Union Western Clothing, and Texas Radio & The Big Beat. Together, they’ll explore how elements of Texas culture—food, fashion, music, and identity—are resonating around the world. From entrepreneurship to cultural storytelling, this conversation will unpack how the Lone Star spirit continues to inspire and influence far beyond its borders.
