Hear from the founder of Texas House, Will Herrmann, as he shares the vision behind Texas House, why it’s launching internationally at SXSW London, and how the platform is expanding to connect innovators, entrepreneurs, and leaders across borders.

Description: Civo is on a mission to revolutionize cloud computing—and they’ve chosen Austin and London as their twin headquarters to help lead the charge. In this keynote address, hear directly from Civo’s CEO about the company’s journey, why Austin plays a key role in their global growth strategy, and how they’re approaching the future of cloud-native technology.

This panel examines the vital U.S.-U.K. partnership in driving innovation across defense, business, and investment. Experts from industry, government, and academia will discuss how collaboration accelerates technology and supports shared security and economic goals. The discussion will highlight key opportunities, challenges, and strategies for strengthening this transatlantic alliance.

Innovation isn’t just about breakthroughs; it’s about breaking through. In this talk, Dr. Paul Cherukuri, Chief Innovation Officer of Rice University, explores how Houston’s unique ecosystem, powered by Rice and its partners, is dismantling the systemic barriers that slow progress, from bureaucratic red tape to commercialization delays. Discover why Texas is uniquely positioned to lead in breaking down impediments to progress, and how Rice’s Biotech Launch Pad, Helix Park, and a globally connected innovation engine are redefining the speed - and scale - of impact.

Texas and the UK are both emerging as global leaders —driving breakthroughs in innovation, infrastructure, and talent development. This panel brings together experts from both sides of the Atlantic to explore how these regions are shaping the future of through cross-sector collaboration and strategic investment.

This panel explores why bilateral trade with Texas is vital for economic growth, innovation, and job creation on both sides of the partnership. Experts from business, academia, and economic development will discuss how Texas’s strong infrastructure, talent pipeline, and innovation ecosystem create unique opportunities for cross-border collaboration and long-term trade success. Join us to learn how strengthening these bilateral ties benefits communities, companies, and economies worldwide.

Get a look at Texas through a special clip from the SXSW award-winning film Deep In The Heart. As SXSW debuts in London, this screening showcases Texas' rich biodiversity and culture for a global audience. Discover why the Lone Star State continues to captivate filmmakers and viewers around the world.

Texas is more than a place—it’s a global brand. In this fireside chat, Will Herrmann, founder of Texas House, sits down with ‍, the creative force behind Texas Joe’s BBQ in London, Union Western Clothing, and Texas Radio & The Big Beat. Together, they’ll explore how elements of Texas culture—food, fashion, music, and identity—are resonating around the world. From entrepreneurship to cultural storytelling, this conversation will unpack how the Lone Star spirit continues to inspire and influence far beyond its borders.

Pull up a chair for the show. From slow-smoked eats to soul-soaked sets, Texas House is bringing the heat with music, food, and fun that hits different. It’s Texas turned all the way up.Make sure you're there.

Under the Texas sun, Deezie Brown and Jake Lloyd discovered an undeniable synergy after crossing paths at a show in Austin. Deezie’s sharp lyricism and commanding stage presence paired seamlessly with Jake’s rich, melodic production, giving rise to Geto Gala—a sound that blends gritty storytelling with soulful beats, capturing the spirit of Texas. After four years of passion, dedication, and collaboration, Geto Gala is proud to announce the release of their highly anticipated album, Major League.

Jack Browning (b. 1997, London, England) is a contemporary painter whose distinctive interpretations of Western culture resonate through authentic portrayals rooted in personal relationships and cross-cultural experiences. Initially focused on traditional realism, Jack refined his approach toward expressive figurative painting after studying with renowned artists, notably Joshua LaRock, whose mentorship deeply influenced his use of color and dynamic composition.

DJ Aav Din brings a captivating blend of sound defined by his signature French and Balearic touch. Known for his eclectic taste and seamless mixing, his sets are a journey through feel-good grooves, rare gems, and irresistible rhythms.With performances at top-tier venues in London—like The Arts Club and Hakkasan—as well as unforgettable nights in Ibiza, DJ Aav Din has built a reputation for creating vibrant, euphoric atmospheres that move both the body and soul.‍